Software or marketing —
which do you need first?

What software actually fixes

Double-booked cans. A whiteboard that only you can read. Invoices going out late. Overage you never billed because the scale ticket went in the door pocket. Not knowing which bins are where. These are real problems and they get worse with every truck you add — but every one of them is a problem you only have because the phone is already ringing.

What marketing actually fixes

Idle days. Being the fourth result when people look at three. Competing on price because nobody knows you exist. Depending on one contractor for half your volume.

The hand-off problem

Here is the part that gets missed when software and marketing come from two companies: the booking form is where marketing hands a job to operations, and those two companies may never have spoken.

So the ad or the ranking does its work, the customer lands on a form, and the order goes somewhere: an inbox, a second app, a voicemail. If nobody sees it until morning, the customer who tried at nine at night may have booked the next company by then. Each vendor can say its part worked. The leak is not in either product. It is in the seam, and nobody owns the seam.

What buying both separately costs

Software at $79.95 to $279.95 a month from the vendors that publish a price. Marketing from $249 to $3,399 a month before setup. Bought one at a time at the lowest published prices, the main pieces we sell come to about $1,155 a month — and you own every integration between them.

What we do instead

The booking flow is part of the same site as the pages that bring people to it, and the order reaches your phone by text as it lands. One company owns the whole path from the page to your phone, so when an order goes missing there is one person to ask. We are deliberately shallow on dispatch and deep on the moment a job gets booked — if you already run dispatch software, you keep it.

Common questions

Should I buy dumpster software or marketing first?

If your trucks are busy and your office is drowning, buy software. If your trucks have idle days, buy marketing. Software saves hours; nothing in a dispatch board makes someone in your town dial your number.

Can I buy both from one company?

Yes. Dumpster Rental Systems sells web design and SEO alongside its software, Roll Off Marketing Co bundles a messaging, pipeline and booking app with its marketing, and Docket sells a marketing service. Compare what each includes, whether the price is published, and who is responsible for the hand-off between the booking form and your schedule.

What does buying both separately cost?

Published software plans run $79.95 to $279.95 a month (Dumpster Rental Systems) and $99 to $159 (iCans); several vendors do not publish at all. Published marketing plans run from $249 a month to $3,399 before setup. Bought one at a time at the lowest published prices, the main pieces we sell come to about $1,155 a month.